Everyone can start their own Energy Drink or New Age Beverage. The barrier of entry to get into the market is not very high. It does not take that much money, it just takes know-how and a lot of elbow grease and passion, there has to be passion.
Why passion and elbow grease? Well, just because you bottle your Energy Drink does not mean you'll sell it Cheap Cigarettes Wholesale. Distributors get hundreds of calls per month from new energy drinks, or "JAED" (Just Another Energy Drink). Do something different! Target new people, create a new package, not jus another energy drink. Don't just say "I have the best flavor" or "it tastes better than red bull". Having a better tasting energy drink is not the basis for a new company. It is very easy to have a better tasting energy drink.
To start your new venture you need vission and a lot of work. You need to believe in your products and that you will succeed. You need to see the project through. You also need to put the work in. Just because you have some cases made of energy drinks it does not mean you'll sell them. You need something else. You need to make calls, visit people, make it happen.You have to realize that Vitamin Water is not the first company to get big cash for their brand. There are beverage companies being funded every day, and more being bought and sold from large companies. Many companies that you now think as the market leaders started not long ago as start-ups.